Outside Japan, the larger Lexus LS took over the role of Toyota's flagship sedan in 1989 in the company's global lineup. While a base Crown was available for many years aimed at the taxicab market, the increasing opulence and price of the Crown line led to the creation of the Comfort in 1995 as a more affordable alternative. It has also been popular with Japanese companies as company cars along with use as a taxicab. Its traditional competitors in Japan and Asia have been the Nissan Cedric/ Gloria/ Fuga and the Honda Legend, along with the defunct Mazda Luce, Isuzu Bellel and Mitsubishi Debonair.įormerly only available at Toyota Store dealers in Japan, the Crown has been popular for government usage, whether as a police car or for transporting government officials. Introduced in 1955 as the Toyopet Crown, it has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being the longest-running passenger-car nameplate affixed to any Toyota model, along with being the first Toyota vehicle to be exported to the United States in 1958. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup. The Toyota Crown ( Japanese: トヨタ・クラウン, Hepburn: Toyota Kuraun) is an automobile which has been produced by Toyota in Japan since 1955. Toyota Crown Majesta (for Royal Saloon G S130). Toyota Lexcen (Australia export, for S120 model).Toyota Avalon (XX50) (China, for S210 model).Toyota Corona Mark II (North America, for S60/S70 model).
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